Last Updated: July 16, 2025 

This Privacy Policy (“Policy”) applies to users (“you” or “your”) who access our website at https://www.gripintelligence.com/ or any other website or mobile application (collectively, the “Site”) operated by Grip Intelligence and displaying this Policy and, where applicable, who interact with us in other ways whether in-person, online, by email, or on the phone.
Grip Intelligence (“Company,” “we,” “us,” or “our”) provides valuable insights and resources specifically tailored to empower businesses, particularly car dealerships and retailers. Our services enable these businesses to recognize and capitalize on sales opportunities within their existing customer base while leveraging competitor analysis for a strategic advantage. By harnessing the power of real-time data and predictive analytics, we help transform service opportunities into profitable vehicle sales, ensuring that businesses can engage potential buyers at the most opportune moments.
The Company provides business-to-business services to organizations and commercial customers. We do not provide services for individual, family, or household use.
This Policy describes the types of personal data we collect, how that data is used, to whom it is disclosed, and how it is protected. By accessing our Site, using our services, or interacting with us, you agree to the collection, use, and processing of your information as described in this Policy. If you do not agree to the terms of this Policy, do not use this website.

Control/Click on the links below to jump to specific sections of our Policy:
1)    INFORMATION COVERED BY THIS POLICY
2)    PERSONAL DATA USE
3)    SMS CONSENT
4)    WILL MY INFORMATION BE SHARED?
5)    HOW IS MY DATA PROTECTED?
6)    HOW LONG WILL MY DATA BE STORED?
7)    HOW WE USE AND HOW YOU CAN RESTRICT COOKIES AND INTERNET TRACKING TECHNOLOGIES
8)    HOW TO OPT OUT OF E-MAIL, TEXT AND TELEMARKETING
9)    ADVERTISING NETWORKS
10)    HOW WE USE ARTIFICAL INTELLIGENCE AND CHATBOT TECHNOLOGIES
11)    YOUR RIGHTS
12)    MINORS
13)    HOW TO CONTACT US
14)    CHANGES TO THIS POLICY
 
INFORMATION COVERED BY THIS POLICY
This Policy applies to personal data that is collected, processed, used, and stored by us. We use the term “personal data” in this Policy to refer to information that identifies, relates to, describes, or is reasonably capable of being associated or linked, directly or indirectly, to you. 
This Policy does not apply to aggregated and anonymized information, which is information that has been modified substantially so that it no longer can reasonably be used to identify or be linked to an identifiable individual. This Policy also does not apply to publicly available information or information collected by social media or third-party websites you reach by navigating from links on our Site, or information that relates to employment or our employees.
Information you give to us
We collect personal data that you give to us, such as but not limited to:
•    Contact information: first name, last name, phone number & email.
•    Vehicle details: VIN, mileage, service history.
•    Usage data: IP addresses, cookies & technical logs.
•    Credit information: Information about financials, credit score, etc.
This data is used in the following ways, such as but not limited to: 
•    Provide and improve GRIP services.
•    Communicate updates, service information, and support.
•    Fulfill dealership operations and agreements.
We may share this information with the following entities, such as but not limited to:
•    Your dealership for service and sales operations.
•    Service providers assisting with GRIP’s functionality: hosting, payment & processing.
•    Legal entities if required by law.

Information collected automatically on our Site
When you visit the Site, we may use cookies, pixels, web beacons, and other technologies to collect data including, for example:
•    IP address, device ID, login information, browser type, location, time zone, operating system, and other technical information;
•    Information about your visit, including the websites you visited before and after our Site and the products you viewed; 
•    Length of visits to pages on the Site, and page interaction information; and
•    Location information.
Emails that we send as part of our marketing programs may use web beacons and other technologies that tell us whether an email has been opened. For more information, see the sections titled “How We Use and How You Can Restrict Cookies and Internet Tracking Technologies” and “How to Opt Out of E-Mail and Telemarketing.”
Other sources of personal information
We may receive your personal data from our customers and business partners. We may also use other commercial marketing resources to identify contact information of representatives of businesses that may be interested in our products and services.

PERSONAL DATA USE
We use personal information for the following general business, marketing, and analytics purposes including, but not limited to:
•    Analyze customer data to understand preferences, buying behavior, and service history;
•    Use financial data to create tailored offers or financing options for customers during service appointments;
•    Leverage service appointment data to identify optimal times for presenting sales opportunities;
•    Highlight the benefits of new vehicles during service visits;
•    Use data on the customer's current vehicle, including its condition and market value
•    Implement follow-up communications post-service appointment;
•    A CRM system to track interactions and preferences;
•    Design loyalty programs that reward customers for service visits;
•    Gather customer feedback during service appointments;
•    Respond to law enforcement requests and as required by applicable law, court order, or governmental regulations; and
•    In other ways we notify you about at the time we collect your Personal Information.

SMS CONSENT
By providing your cell phone number and opting in to receive SMS communications, you consent to receive text messages from us regarding updates, promotions, and other relevant information. Message and data rates may apply. You can opt out of receiving these messages at any time by replying “STOP”. Your privacy is important to us, and we will not share your phone number with third parties without your explicit consent.

WILL MY INFORMATION BE SHARED?
Your personal information may be accessible or shared for business purposes with the categories of third parties described below.  
Car Dealerships. We may share your personal information with our car dealership customers to assist them in making offers to you. This data is securely transmitted through our company’s database platform.
Service Providers.  We engage third-party service providers to assist with various administrative, technical, analytical, and other support services.  Service providers may have access to your personal information to perform these tasks on our behalf and do not disclose or use personal information for any other purpose.
Business Partners. We may share your information with business partners unless you opt out from our marketing communications or, where required by law, when you have not given consent.
Site Hosted Services.  We use cloud-based software and hosting services to provide certain interactive functionalities for our Site.  
Data Analytics Services.  When you use our Site, your internet usage data is collected by us and third-party data analytics services authorized to do so by us. We also use Google Analytics to help us understand how our customers use the Sites.  You can read more about how Google uses your personal information here: https://www.google.com/intl/en/policies/privacy. These data analytics providers may also use the aggregated data they collect on our Site for their own purposes.  For information about restricting collection of certain Usage Information, see the section below titled “How We Use and How You Can Restrict Cookies and Internet Tracking Technologies.”
Advertisers and Social Media. Cookies used on our Site  allow us and advertising networks, social media companies, and other providers to collect and share information, and place or display ads that are personalized to you on our Site, as well as on other websites, apps, services, and devices you may use. For information about restricting certain of these activities, see the section below titled “How We Use and How You Can Restrict Internet Tracking Technologies.”
Legal Process and Security. We may disclose personal information to third parties to detect and prevent fraud, enforce our Site’s Terms of Use and other agreements, comply with legal requirements, respond to and resolve claims or complaints, and for other risk management purposes, and to respond to law enforcement or legal process or a request for cooperation by a government entity.
Business Transactions. We may share personal information as we believe is reasonably necessary in connection with business transactions such as a transfer or sale to another entity of all or a portion of our stock, our assets, or a business reorganization or sale.

HOW IS MY DATA PROTECTED?
We take commercially reasonable precautions designed to protect the confidentiality and security of your personnel data and prevent alteration, corruption, or access by unauthorized parties.
We take reasonable steps to protect your personal data that you transmit to us and to protect such information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. However, no information technology, Internet transmission, or data repository is ever fully secure, and the Company cannot guarantee that information transmitted via our websites or stored by us will remain confidential at all times. We maintain physical, electronic, and procedural safeguards that are designed to protect personal information and use it responsibly.
Please bear in mind that, to the extent you are provided with access credentials to access portions of our websites, anyone you provide with your access credentials will also have access to your account and, possibly, to your personal data. If you use our Site, you are responsible for maintaining the confidentiality of your access credentials and for restricting access to your computer.

HOW LONG WILL MY DATA BE STORED?
We will retain your personal data for a reasonable period of time. If such duration cannot be determined, the following criteria will apply to determining the appropriate retention period:
·    The purpose for which the data was collected;
·    The likelihood of further contact or inquiries from you with which the data may assist;
·    The length of any legal obligation that may attach to that data or the period within which claims might be brought relating to that data or products or services that we have provided; and
·    The requirements of our regulators.

HOW WE USE AND HOW YOU CAN RESTRICT COOKIES AND INTERNET TRACKING TECHNOLOGIES
How we use Cookies.  Our Site uses cookies and other tracking technologies, such as pixels, beacons and tags (collectively, “cookies”), to collect data, some of which may be used to identify you directly or indirectly. These technologies enable us, our service providers, and other third parties to collect and combine information from our own or other sources about your online activities over time and across different websites and apps. For example, they allow us to determine how many people are visiting our Site and compile other usage statistics, whether visitors are new or repeat visitors, which pages visitors are viewing and for how long, how people are interacting with our Site, and how effective our online advertising campaigns are. When we use cookies in our e-mail communications, they can tell us when and whether an e-mail was opened, whether it was forwarded, and what links users click within the e-mail. They support the way we serve our ads, measure the effectiveness of our ads, and to determine the content and advertising to offer you based on your interests. Based on tracking information, we, our service providers, and other third parties can adjust the content, products, services, advertisements, and promotions we provide to better meet your interests, and make you aware of Company products, services, and offers in which you may be interested.
How You Can Restrict Cookies. You can restrict how cookies are used to track and log your Site usage information by managing the preference settings on your browser or device.  
Your browser may offer you a “Do Not Track” option, which allows you to signal your preferences to certain website operators that you do not want them to track certain of your online activities. 

HOW TO OPT OUT OF E-MAIL, TEXT AND TELEMARKETING
When you submit your contact information to us, you will be authorizing us and/or authorized partners to send you marketing or promotional communications (by mail, e-mail, telephone, text message, or voicemail transmission). We may use an automatic telephone dialing system or automated system to select the telephone number and may play a recorded message when a connection is complete or transmit a pre-recorded voicemail or message. (Message and data rates may apply.) 
You may, at any time, direct us to stop communicating with you through certain methods by contacting us as explained in the section titled, “How You Can Contact Us.” Please note that it may take several days to process your request and you may continue to receive communications until the processing is complete (up to ten days for emails and seven days for text messages). Your consent to receive marketing communications from us is not required as a condition to purchase any of our products or services.
If you unsubscribe from receiving these messages, you will still receive transaction-related and other communications that are not marketing or promotional in nature. For example, we may contact you concerning any purchases you have made with us, even if you opt out of receiving unsolicited marketing messages.

ADVERTISING NETWORKS
We may work with third-party ad networks and social media platforms to display content- specific advertisements to visitors who have previously visited our Site when those visitors go to other websites that have implemented the same network or platform.
You may choose how third parties display certain ads to you, as explained further in their respective privacy policies and ad preferences pages. You can also find more information about targeted advertising, and how to opt out of receiving targeted ads from many third-party ad networks (including Google), through the following:
www.aboutads.info/choices (Digital Advertising Alliance)
You may choose to opt out of participating ad networks. However, you will still receive advertising, andyou may still receive generic or “contextual” ads on our site. You may also continue to receive targeted ads on other websites from companies that do not participate in the above-mentioned programs. Please also note that opt-out mechanisms are cookie-based; so, if you delete cookies, block cookies, or use another device, your opt-out will no longer be effective. For more information, visit http://www.aboutads.info/

HOW WE USE ARTIFICAL INTELLIGENCE AND CHATBOT TECHNOLOGIES
The Company may use artificial intelligence (“AI”), including machine learning and natural language processing, in connection with our website and the Company’s social media pages. 
We may use chatbots and other generative AI features such as voice processing, backend logic, and natural language queries to assist users with inquiries and provide information about the Company and its services. While these chatbots are designed only to facilitate real-time engagement and provide basic and general information about the Company’s products and services, users should not use chatbot or other AI-generated services to ask questions that require professional knowledge and experience. Users should always verify with a Company associate any specific information obtained through AI before relying on it. Also, users should not enter sensitive personal information (such a social security number, other identification numbers, health or financial information) into a chatbot or similar feature. If users choose to enter such information into a chatbot or other similar feature, it will be processed differently than other information input. 
In addition to chatbot interactions, we use personal data and may share such data with third-party service providers to facilitate and personalize your experience with site features, tailored recommendations, and engagement features. These features may also employ machine learning and/or AI tools. When required and appropriate, we will provide additional information in advance regarding the processing of your personal data, including details about any automated decision-making that may occur, along with meaningful information about the logic involved and the significance and anticipated consequences of such processing.
The contents of chats with AI may be shared with other Company applications and retained by the Company and the chatbot service provider for marketing, quality assurance, and service improvement purposes. Although the Company strives to use AI that operates effectively, we cannot always control or predict the outcomes of AI interactions or guarantee their accuracy. Content generated by AI on the Sites is for informational purposes only and should not be considered professional advice. 

YOUR RIGHTS
When you provide your personal data to us, or we obtain it through your use of our Site, services, or other means, your information will be processed in accordance with the laws of the United States and the guidelines of this Policy. Depending on your place of residence or citizenship, you may have specific rights with respect to your personal data that we will follow to the extent applicable to our operations.
United States. If you reside in the United States, you have certain rights about e-mail and telemarking marketing messages as explained in the section titled, “How to Opt Out of E-mail and Telemarketing.” You also have the right to revoke your consent to any collection or sharing of personal information for which we requested, and you provided your affirmative consent. 
Depending on the state where you live and our business activities in your state, you may have other legal rights regarding your personal information. 

MINORS
Our Site and services are available only to persons who can form legally binding contracts under applicable law. Without limiting the foregoing, the Site is not intended for individuals under the age of 18. By using the Site, you represent that you are over the age of 18. If we discover that we have personal information about someone under age 18, we will promptly delete that personal data from our systems.
How to Access and Manage Your Personal Information
You have certain rights regarding your personal information. To request access to the personal information we maintain about you or to ask us to stop processing your personal information, including for direct marketing and promotional purposes, please contact us at info@gripintelligence.com. You can update or correct your online account information by logging into your account at the customer portal on our Site.
 

HOW TO CONTACT US
If you have questions about this Policy or our privacy practices, please contact us at:
E-mail: info@gripintelligence.com 
Postal mail: 802 E Whiting St, Tampa, FL 33602, United States    
Telephone: (650) 461-8302

CHANGES TO THIS POLICY
We reserve the right to amend this Policy at any time in order to address changes in business practices, industry trends, or legal requirements. If we materially alter the terms of this Policy, we will post the revised Policy on the Site and provide other notification as required by applicable law.
Changes will become effective upon posting of the revised Policy on the Site. You can determine when the Policy was last revised by referring to the “Effective Date” legend at the top of this Policy.
By continuing to use the Site following such changes, you will be deemed to have agreed to such changes. If you do not agree with any or all of the terms of our Policy as in effect at any time, you should not use the Site.