Dealer-native
Objection logic, deal sequencing, and Buying Power routing. Built by people who ran the desk, not people who studied it.
A new species of automotive deal execution
GRIP runs on automotive sales psychology, live credit intelligence
and desk-ready deal logic. Built to turn hidden demand into workable deals.
Verified, not predicted
Every qualified opportunity arrives with desk-ready deal logic. Fine-tuned payments, not loose estimates.
The deal record
One live buyer record across CRM, DMS, CDP, web, and service. The deal picture stays connected.
Best month ever in service. 34+ and going.
Alex Stoughton GSM, Maus Acura of North Tampa 
There are 1,700 buyers hiding in your database right now You already paid for every one of them.
GRIP's Campaign Lab turns your store data into a live list of real buyers, built on
verified credit and equity position. Then it puts them in motion across
text and email.
Find them in seconds, not a week
Find real deals directly from live store data.
No vendor ticket, DMS export, or waiting.
Get scary specific
Filter by the conditions that create deals, including credit, equity, lease timing, garage, shopper activity, and payment fit.
You hold the knobs, not a black box
Raise volume, slow cadence, change channels, or pause a campaign yourself. The next message follows your rules.
See which messages are selling cars
Track every send, reply, appointment, handoff, and sale back to the campaign that created it. Keep what works.
Built for dealers who know
clean data alone isn't enough
A clean record still needs an agent that can respond with deal context.
Boundaries before autonomy
Raw customer identifiers become tokenized references before model invocation. Your store's agent reasons over
full deal state. PII never enters the model context.
Sales discernment, embedded
Trained on fundamental sales psychology, real dealership coaching, and millions of conversations, your agent orchestrates the right path at the right moment.
Deal-level context, not chat scripts
Buying power, verified equity, garage history, payment fit, real-time deal state: your agent speaks from what's true, not what's likely.
Your best people, fresh for what counts
You hired your team for long-term customer relationships no AI can beat. Allocate cold-prospect nurturing to a system that never burns out: that's the agent's job.
FAQ
What is GRIP Intelligence?
GRIP is the first sales execution platform built on buying power. With GRIP your dealership can run campaigns and conversations from verified customer deal positions, with full control, full visibility and personalized messaging that nurtures opportunities until they are ready for your sales team.
What is buying power?
Buying power is a customer's true ability to buy, grounded in their actual credit and verified equity positions. It matters because roughly 81% of new vehicles are financed or leased (2025 NADA).
Is GRIP a CRM?
No. GRIP is not a CRM and does not replace one. GRIP finds credit-qualified buyers in your data and feeds worked deals into the CRM your store already runs.
How do GRIP campaigns work?
Over 24 verified, targeted and customizable drip campaign audiences for sales and fixed ops. The dealership controls the engine through human-in-the-loop campaigns across text and email, deduped, timed and built on buying signals instead of generic blasts. Let the agent run or jump into the conversation at any point.
Does GRIP generate leads?
No. GRIP converts the traffic a dealership already has. The buyers were already in the database. GRIP verifies who can buy, then nurtures them early and consistently, long before they are ready to submit a lead or click a CTA.
What does GRIP cover?
Solutions include the service drive, inventory acquisition, BDC, internet leads, verified equity mining, lease maturity, F&I and specialized opportunity funnels across the dealership.
What does the credit pre-screen do to the customer's credit?
Nothing. The pre-screen is a soft pull through GRIP's credit bureau partnerships, with no SSN required and no impact on the customer's credit score.